SEO Solutions - Why Off-Page is More Important Than On-Page

Successful online businesses understand that the most important thing about being successful is having a website which is content-rich. Its design, functionality, and high-quality content are essential to present potential customers with pertinent, detailed information about your business, as well as its products and services. To be successful, a website plays a very important role. But having a website is not enough, though, because you need to have visitors for it to work. The 'build it and they will come' concept doesn't always work in the world of Internet Marketing. You will need a strategy known as Website Search Engine Optimization so that you can drive customers to your site, thus, the chances for increasing sales become higher. Others simply refer to this as SEO.

Search engines are the sources of 90 percent of all website traffic. Having your website optimized with on page and off page SEO is needed if you want your customers to find you in these search engines. Simply building a website and having it online doesn't mean you'll get ranked in the engines, either and it's not likely your potential clients will find you when they search for your product or service. So, what can you do to ensure your website isn't lost in the sea of other websites? The only solution is SEO.

Search engine optimization are strategies that can help your website get ranked in search engines. When clients do a search on Google, for instance, with SEO, that client will find your site at the results page. Today, customers have become smarter. Before they purchase something, they do a search and find more information about it that might help them. Now, are your customers finding you? If you have not implemented SEO, then chances are, they are not.

SEO is done through the use of on-page and off-page SEO factors.

So what's on page and off page SEO?

*On-page SEO factors involve the use of key elements and keywords within your site's text, title and headlines. The keywords are found normally in the title, within headlines and within the text.

*Off page SEO however deals with building links or referrals from other websites. These links will direct the customers back to your website. Google does not just take what you say your site is all about that's why they "ask" other sites about you.

Though the two SEO methods are effective, but daily off page SEO is what you will need to get high ranking in search engines. When you get high ranking, you will get high traffic. High traffic means more sales. After all, that's the ultimate goal of any website.