Creating A Newsletter - Tips To Have One That Is Effective

A publication distributed on a regular basis that provides topics of interest to its subscribers is called a newsletter. Regardless of what the purpose of the newsletter, it always comes in useful.

These are the elements of a good newsletter you should remember so you can create something worth a read:

Don't beat around the bush and present your information as brief as possible. You don't need to put flowery words in to it. Remember, you already have subscribers and they are your captured audience. If you beat around the bush, they would not be subscribing to you.

Don't make your newsletters like newspapers that are truncated (continued on the next page...). This is only good for newspapers but this is not good for newsletters. If you have a space left, you can put images to fill it.

Divide your articles in columns and place breaks between the texts. This can break the monotony of a wall of text. You have the option to use boxes with colorful schemes to create breaks. They serve as "time outs" for the eyes of your subscribers.

Keep it simple, stupid. Simplicity is the key for newsletters. These are not a graphic advertisement that you would have to fill it with images. And it is not a book where every page is a wall of text.

Think of a color scheme that you can use for the lines, boxes, and tabs that serve as background for the texts. You can use two colors or, at most, three. You can choose complimentary colors or different shades of a single color.

Use one type of font if possible. Serifs are those bars or barbs on the top and bottom parts of the letter (ex. Times New Roman has serifs while Arial has none). If you must use another type, use it for the headline only. Never use dirty fonts or fonts which look like they have been smeared, are dripping, splattered, or a typeface from an old typewriter. Billboards and graphic arts look good using these types but they are not needed in newsletters..

You can find a newsletter anywhere: at school, organizations, offices, and corporations. It is one of most common forms of communication material. Newsletter printing starts with information gathering, then writing and proof reading, mass production, and finally, distribution to clientele. Since a newsletter can be a four-pager, you can just put the messages you want to deliver, and distribute it twice a month, quarterly, or bi-annually - you can decide how often you want to produce a newsletter.
Aside from being simple and low-cost, it is very versatile. It can serve a variety of purpose. You can make use of newsletters to advertise, inform, promote, and advocate. Almost always, you can find use for a newsletter. Also, since you can produce newsletters monthly or quarterly (or anytime, for that matter), you can guarantee constant communication with your clientele.
In business, it is always important to be in constant communication with existing and even potential clients or customers. You need to get in contact with them to be consistent in making your clientele's satisfaction a priority. Whether it is deliver positive news about your business, offer new services, and announce special events, all these can make your clientele feel special.