When Designing A Logo

When a company makes something to represent the business, there are many things to think about. This representation may be in the form of an insignia but most commonly a logo. This is very crucial for businesses since logos are part of their marketing campaigns. In churches, it is a reflection of the entity's doctrine and values that the church made emphasis. For family insignias is a symbol that identify a certain group or faction of who they are and how long their family have existed. These representations are extremely important and these can be used in many things, therefore, extra efforts should be done so that it can be perfectly made.

There are two categories on how and what to consider in making a logo. The very first category would consist of:

- Brief Design of the logo - you should make sure that emphasis is there it should be presented in a simple manner.

- Research and Brainstorming - you can discuss with your friends or with other people regarding your presentation, you can also include in your discussion the things that will be included and how it will be outlined.

- Sketch of the logo - this is crucial since this will be the first step, the finished sketch will be presented to your clients for feedback

- Prototyping - Create a hard copy or the logo for the second review. That way adjustment can be done.

- Client Review - This is the final discussion with the client. They will decide if the logo has met their standards.

- Finishing Touches - see the area that is more striking or that needs changes. This should only be the basics so not to change the client's idea with the design.

- Finality - give the client the logo product and a brief explanation on why the design has come up.

These are part of the Second Category:

- Simplicity - this is the keyword that would let the design talk to audience. The delivery of the message should be concise, accurate and precise.

- Memorable - aside from being simple, people should always think of the logo. This is for the marketing side.

- Timeless - Since it isn't good to always change logos, your design should be timeless. This means that its value and its effectiveness should not diminish with time. It should always fit any area.

- Versatile - Your logo should be flexible. This means that your logo can be used as signage outside of your office building or ca be used as in documents.

- Appropriate - this means that your logo should speak about your business, what you are all about and the products or services that you offer.